Marketing affecting Shariah Compliance? - 3M Company and Coca Cola

As Salamu alaikum
The 3M Company sells Christmas products and Coca Cola write on his Bottle „Merry Christmas“ on Christmas, was this taken into account? It is Haram stuff or not?

Walaikum Assalaam Brother!

That’s a fair question. At the moment, this level of detail isn’t considered in our shariah compliance methodology here at Zoya. The AAOIFI methodology is covered in more detail in the FAQ, but broadly speaking, it is not concerned with how companies market their product.

I’d be interested to know if this is something the community is interested in when investing in a company. For example. if a brand is associated with gambling and all of its marketing is around that stuff, does that change your decision to invest in it?

Yes of course Brother.

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