Would you invest in Liquid Death? - Can of Water Company going to IPO

https://www.bloomberg.com/news/articles/2022-10-03/liquid-death-water-valued-at-700-million-following-financing

I haven’t seen cans of Liquid Death at stores yet (maybe it’s because I’m in Canada), but a 700M evaluation looks pretty massive. Wondering if anyone here was around when Vitamin Water got popular a wild back. Is this a similar story?